The name Brandi Loge is becoming more familiar in marketing and technology circles, leaving the question, “who is she?” Brandi Loge is not an overnight sensation, but is building a great resume as a leader in strategic decision making, deep understanding of digital ecosystems and a genuine commitment to building and creating true brands. There are lessons learned during Loge’s career journey that others pursuing careers in marketing and business leadership will find beneficial.
In this article, we will explore Brandi Loge’s career arc by documenting key facts about her life, her experience, what Loge has accomplished, and a broader understanding of what she stands for as a contributor to and in the realm of media and technology in marketing. We will examine her work and life at four different companies – Blue Sky, Home Instead Senior Care, Rocket Fuel and Kelsey-Jabobson.
Brandi Loge’s Work Journey
Brandi Loge’s professional background resembles a step-by-step process for successfully maneuvering through the rapid-paced, ever-developing environment of digital marketing. Over the last 20 years, she has held senior management positions at many of the largest technology and media firms, each one with the intent to create and promote responsible growth and innovation.
Early Career and Foundational Experience
Loge’s journey in the digital realm started in the early aughts, a formative time in online advertising. Her early career experiences provided a strong foundation in media planning, sales and strategy. She honed her skills at Yahoo!, where she focused on sales and account management at the dawn of the Internet as a popular marketing medium. This served as a platform for her to gain a comprehensive knowledge of digital media advertising and the client relationship side of the role.
Important Leadership Positions
Loge has guided and contributed to leadership in several global companies, and positively impacted marketing strategies and revenue growth.
- InMobi’s U.S. Sales Director: InMobi is a worldwide mobile advertising platform. Loge headed the U.S. sales team and emphasized the company’s sustained ability to continually grow its share of the U.S. market in a competitive environment. Loge assembled and led a high performing sales team, cultivated strategic relationships, and increased revenue from a mobile advertising product. Loge further broadened her perspective in the mobile-first marketing strategy space during this tenure.
- Vice President, Global Brand Partnerships at Snap Inc.: Shireen served as Vice President, Global Brand Partnerships at Snap Inc., the organization that oversees Snapchat. She joined during their hypergrowth period and built out the advertising business for Snap. Loge led the team that supported Snap’s largest clients and advertisers in connecting with the brand’s audience and younger demo through Snap’s unique platform and promoted their brands. Loge was crucial in building credibility for Snap as a platform for brands who wanted to advertise in this space.
- Head of Americas, GTM at Pinterest: Loge became Head of America, Go-to-Market at Pinterest. In this role, she led every facet of the go-to-market for advertising products for Pinterest across North and South America. Loge left a larger organization who supported sales, marketing and partners to ensure that Pinterest’s value proposition was relevant to businesses large and small. Loge’s leadership enabled Pinterest to advance their visual discoverability and a key component in persuading advertisers to inspire consumers and drive purchases.
What Defines Brandi Loge’s Approach?
Through Loge’s various roles, there have been a few key tenets that have defined her leadership and professional philosophy. These are key to her becoming an admired and valued leader within the tech industry.
A Focus on Authentic Brand Partnerships
Loeg has always placed importance on building authentic relationships between advertisers and the platforms they partner with. She believes that there is a difference between selling ad space and based on partnerships with an advertiser, it is driving long term success, helping brands tell their stories in ways that make sense to the audience of that platform. Both at Snap and Pinterest, she championed collaboration with brands to deliver effective campaigns that fit naturally into the platforms the users were experiencing.
Finger on the Pulse of the Platforms
Loge’s authenticity comes from her genuine grasp of the platforms she represents. She does not simply sell features; she understands the behavior of users that range from cultural nuances to creative opportunities that are unique to each platform. This means that Loge can offer strategy that goes beyond just media buys and is able to build authentic, effective campaigns.
Developing and Managing High-Performing Teams
A hallmark throughout Loge’s career is her ability to build and manage high performing teams. Colleagues and supervisors consider her an empathetic and empowering leader who enables each person on her team to be a more engaged, professional, and established member of the workforce, thus, developing their potential. Loge is also known for her ability to cultivate a positive work environment, which is everything in the high-stress environment of selling and marketing technology.
The Influence of Brandi Loge on the Ad Tech Industry
Brandi Loge’s impact on the ad tech industry goes far beyond the individual companies she has worked for. In many ways, her career has improved the evolution of digital advertising in the general landscape.
Advocating for New Ad Formats
During her tenure at Snap, Loge led the charge in popularizing vertical video and augmented reality (AR) Lenses as viable advertising options. She generated market interest in new immersive ad formats by educating the ad economy on the power of these new formats, ultimately persuading major brands to test and use them as part of their brand story. This is important when considering the industry has historically been focused more on exchanges and buying placements of traditional banner ads rather than more captivating and interactive user experiences on mobile devices.
Bridging the Gap Between Tech and Brands
Brandi Loge has played a pivotal role in converting the complex and rapidly-evolving tech platform space for major brands and advertisers. She has a talent for translating emerging technologies into a usable business context. This has increased the level of trust and collaboration between Silicon Valley and Madison Avenue creating more innovative and effective digital marketing.
What’s Next for Brandi Loge?
Following her departure from Pinterest, Brandi Loge has assumed advisory roles, continuing to share her insights with companies within the digital media and tech communities. With her experience and long-time relationships, her next move in the industry is being closely watched. Whether she accepts another major leadership position with a large tech company, joins a high-potential startup, or continues board and advisory practice, her influence on the future of digital marketing remains intact.
Conclusion
Brandi Loge is not simply a successful executive. She is a strategic leader who has contributed to the establishment of the advertising organizations of some of the largest tech platforms in the past ten years. Her professional journey highlights the value of platform depth expertise, authentic partnership building, and strong and empathetic leadership. In the world of marketers and business professionals seeking successful business leaders in the digital age, Brandi Loge provides meaningful and compelling human inspiration.
