The United Arab Emirates has already become the world centre of luxury, fashion and craftsmanship of high quality and the jewellery business is not an exception. The UAE encompasses a rich heritage of regional brands and internationally famous brands that provide a wide range of jewellery houses to suit all tastes, occasions and budgets. Looking to get classic gold, stunning diamond rings, or a contemporary statement design, the jewellery market in the UAE represents an ideal combination of the old and the new.
Having a strong cultural value in gold and precious stones and a strong retail enterprise in urban areas such as Dubai and Abu Dhabi, the UAE has been able to keep drawing jewellery lovers all over the world. In this guide, we discuss some of the best jewellery brands in the UAE that have been identified as quality, craftsmanship and design best.
Brands of Jewellery in UAE.
- Damas Jewellery
Damas Jewellery is one of the most recognisable jewellery brands in the Middle East and has a history of more than decades. The brand produces jewellery made of gold, diamond and other gemstones’ and has a variety of collections due to its luxurious designs and high-end craftsmanship.
Damas is especially known to incorporate Arabic tradition in modern design. They are popular among those who want to be elegant with a cultural touch as most of them have elaborate detailing on their exclusive collections. Damas has a healthy retail network throughout the UAE and remains one of the reputable high-end jewellery brands
- Malabar Gold & Diamonds
Malabar Gold & Diamonds’ is a major jewellery retailer in the world and has a wide presence in the UAE. The brand is associated with a large range of designs, including both traditional and modern designs, to suit a wide range of customers.
The difference with Malabar is that it values transparency, quality assurance and ethical sourcing. They have a range of wedding rings, daily jewellery, and gold jewellery that is worth investment, and this makes them the destination of both locals and tourists.
- L’azurde
Lazurde is a leading brand in the jewellery industry in Middle East with a reputation of being innovative in its designs and their craftsmanship. Its brand focuses on jewellery made of gold and diamond with dramatic and modern designs.
Their collections are meant to attract the younger audience and yet remain luxurious and sophisticated. The existence of L’azurde in the UAE is an indication of the changing taste of the region towards modern and fashionable jewellery.
- Jawhara Jewellery
Another highly established brand in the UAE is Jawhara Jewellery – which has specialized in selling a variety of gold and diamond jewellery at reasonable prices. The brand targets a wide market and therefore, luxury is available without quality being compromised.
Jawhara has gained popularity in the everyday jewellery and special occasions due to frequent promotions and a well-established retail network. Their designs are usually a combination of the traditional and modern influences.
- Pure Gold Jewellers
Pure Gold Jewellers has been able to establish a niche market through affordability and class. The brand has a wide portfolio of jewellery such as gold, diamonds’ and precious stones. Pure Gold Jewellers is known to be a customer-centric company whose business strategy is to provide value-based products whilst upholding high quality of workmanship. Their assortments are numerous, and they serve classic and contemporary interests.
- Mouawad
Mouawad is a brand that has become synonymous with exclusivity and opulence to people who think that ultra-luxury jewellery is the way to go. The company is an internationally renowned brand that has produced some of the most remarkable diamond jewelry in the world.
The designs of Mouawad are featured with the high level of craftsmanship, rare gems, and great attention to the details. The brand is found in the UAE and it is an indication of the demand in the region towards luxury and custom jewellery.
- Bil Arabi
The contemporary Emirati jewellery design is Bil Arabi. The brand was started with the idea of glorifying Arabic culture and identity and the elements of Arabic calligraphy and significant symbolism are a part of the brand.
Every design has a story to tell and therefore Bil Arabi is popular among people who love jewellery with cultural significance and as an art. The brand has a distinctive strategy which has made it popular in the region and in other countries as well.
- Noora Shawqi
Noora Shawqi is an Emirati jewellery designer who has been known to design jewellery that brings’ heritage and modern elegance. Her collections are usually characterized with complex designs that are inspired by local culture and traditions.
The brand focuses on the person and craftsmanship – as well as the products that are unique and have artistic value. The article by Noora Shawqi points to the increased role of local designers in the jewellery industry in the UAE.
- Classiyah – An Emerging Leading Jewellery Brand in UAE.
Classiyah is fast becoming one of the top jewellery brands in UAE, and it is redefining the way luxury is experienced by modern consumers. Having a powerful emphasis on modern design, cost-effectiveness, and quality, Classiyah is able to fill the gap between the luxury design and the ability to buy it in real life.
Classiyah is designed to serve the contemporary and fashionable generation, unlike other jewellery brands that typically serve a niche high-end market. Its collections are carefully selected to meet the present-day fashion but also stand the test of time. Whether it is simple day to day or loud statement, Classiyah provides you with the ability to wear everywhere.
The difference that lies in Classiyah is its devotion to:
- Quality luxury at a reasonable cost.
- Modern and fashionable designs.
- Customer-focused shopping experience
- Excellent workmanship and quality.
With the jewellery market in the UAE still developing – Classiyah is one of the brands that are already aware of what modern consumers need, namely, stylish, reliable, and affordable jewellery.
What Makes the UAE Jewellery Market Special.
The jewellery business in the UAE is successful because of a number of reasons:
- Cultural Importance: Gold and jewellery have a significant role in the local customs’ particularly during a wedding and during festivals.
- Quality Assurance: There are strict regulations that are meant to guarantee authenticity and purity especially in gold products.
- Varying Products: The UAE provides to all segments, including luxury shops and low-end retailers.
- Global Influence: The market combines the Middle Eastern, Indian and the Western design features, forming their own styles.
When it comes to the reputation of UAE as a jewellery destination in the world, cities such as Dubai, commonly known as the City of Gold, are adding more points.
Final Thoughts
The UAE jewellery industry is dynamic, varied and immensely rich. Since the times of the old and respected brands such as Damas Jewellery, there is something to be seen in the region by every jewellery lover, whether it is ancient or modern designers such as Bil Arabi.
In the middle of such a colourful market, Classiyah is an innovative, customer-oriented brand that combines elegance, affordability and innovation, so Classiyah becomes the place that you will find everything you need in jewellery that reflects your style.
Get to know Classiyah nowadays and how luxury can be reinvented to the contemporary world.
