Websites live on the internet like shops on a street. Some shops stay busy. Some stay empty. Search engines decide who gets visitors. Backlins in SEO help websites get noticed. A backlink works like a friendly signal. One website points to another website. Search engines see that signal. They think, “This site looks useful.” This…
If you have ever woken up to a sudden drop in traffic and felt that quiet panic creep in, you are not alone. Algorithm updates have a way of showing up unannounced and rearranging the leaderboard overnight. One day your pages hum along nicely. The next day, impressions dip and rankings wobble. Here’s the thing….
In the virtual market, whether to spend on Google Ads or Search Engine Optimisation (SEO) is a business make-or-break decision for any business looking to grow. Both sources are striving to get seen by search engines but differ in fundamentals, timelines, and cost models. Google Ads offers responsiveness and targeting by having your ads published…
