If you are running a bakery business, then you know how it feels when a bakery item goes stale. I can imagine that, and it’s really disappointing. But have you ever thought why this happens? Well, I have the answer. The major reason is poor packaging. So, investing in custom bakery boxes is undoubtedly the best option. They serve multiple purposes, from product protection to making them presentable in the marketplaces. In today’s blog, explore all the valid reasons for investing in customized bakery packaging.
Make The First Impression A Memorable One
What always lifts our moods is only confectionery. A pastry or cookies packed in a well-designed mood is enough to enlighten our moods. A box is the first interaction of the customer with the products. Before even tasting the bakery item, a box represents the brand. So, if a box fails to impress the buyers, the product will automatically lose its charm.
For delicious bakery items, it is necessary to create packaging that is visually appealing. It must be vibrant enough to catch the buyer’s eye.
Sturdy Packaging To Keep Items Fresh
Baked items only stay fresh if packed in quality packaging boxes. An ordinary box with low-quality materials is unable to keep the products fresh and flavorful for longer periods. Customized bakery boxes are manufactured with food-grade materials that promise the security of the products.
The materials like Kraft, cardboard, or corrugated cardboard excellently protect the confectionery items. They prevent moisture or dust particles from damaging the product. Custom bakery packaging keeps the items fresh. So, imagine how it feels to have a freshly baked cookie, pastry, or brownie. Obviously yummy!
Add A Distinct Appeal To The Products
Product in distinct packaging boxes always impresses buyers. They are even used as gift boxes at various events. So, presenting the confectory items in differently styled boxes is also worth it. A Gable box for pastries is highly appealing. Moreover, the macarons are packed in two-piece boxes never fail to impress the customers. Likewise, window packaging boxes for cake give a sneak peek of the products and build curiosity.
Aside from these, bakery boxes customized with the customers’ requested designs for various events, from birthdays to weddings and Christmas, are a must-invest to increase the brand sales as well as perception.
Addition Of Personalized Features
Another reason to invest in custom bakery boxes is the addition of personalized features that instantly grab the customers’ attention. Consider adding the name or a special note onto the box filled with your favorite delights is a win-win situation to attract buyers and boost sales.
Not only this, but designing the box with event-based themes is also a plus point. From Thanksgiving to the New Year or other celebrations, event-based bakery packaging becomes the first choice of every customer. The addition of labels and stickers is also a smart approach. They are for added fun and give a cheeky look to the packaging.
Food Safe Packaging
We are all always conscious about the toxins or contaminants added to the food. Plus, we are also well aware of the side effects of plastic packaging. But, custom bakery packaging is free from all harmful elements. They are created from FSC-approved materials, as well as the printing inks.
Aside from these, we know that baked items release oils or greases. But customized boxes prevent them from leaking or creating any mess. They also maintain the temperatures of the items without ruining their texture.
Types Of Bakery Boxes For Different Items
Using a generic box for all bakery products creates a boring image and is not even attractive. So, custom printed bakery boxes for all the items are the best option to grab the customers’ attention and increase sales. The following are the customized boxes ideas that you can avail of:
- Cake Boxes
- Cupcake Boxes
- Pastry Boxes
- Donut Boxes
- Pie Boxes
- Muffin Boxes
- Brownie Boxes
Bakery Boxes The Brand Ambassadors
Customized bakery packaging serves dual purposes. They help in brand promotion in various ways. The bakery boxes with logos and brand colors at as the storytellers of the brand. The catch phrase or any slogan is added for fun and to attract customers’ attention.
In addition to these, the packaging boxes become a new idea to post on social platforms to share joy and experience with the followers. So, the vibrant brand colors and identity on the boxes become familiar to many people online, and your brand gets promoted without spending any costs.
Bakery Packaging Industry Trends
Bakery packaging has been transforming with every update. Even the market rate is growing rapidly. So, customers are also moving towards sustainable packaging solutions. A case study about bakery boxes USA shows an amazing transformation.
A bakery in California named Swet Crumb Bakery noticed a lack of growth and customers. They discovered a minor issue that they had always ignored. It was their packaging. The boxes lacked quality.
After bringing reforms, they shifted to the eco friendly packaging with soft colored prints and transparent windows. The addition of inserts and thank you notes makes customers feel valued. So, after six months, the results were surprising, the sales increased by 45 % and 33% were the repeat buyers. Customers even shared the packaging the social media platforms.
Conclusion
We have given all the logical reasons why you should invest in the customized bakery packaging. From creating unique design styles to customized inserts and personalized features. There are endless reasons to invest in custom packaging and excel in the markets. We hope you have got your answer. So, make a wise decision and make your bakery the talk of the town.
